Apple Company swot analysis Essay

Published: 2021-06-19 08:30:04
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This is an analysis of the Apple Company which is one of the taking Telephone companies in the universe. This analysis looks into the strength. failings. chances and the menaces of the company. The major strength of Apple Company is its originative and high ranking leaders who facilitate quality leading and creativeness in the Apple Company. The merchandises of Apple are of high quality and alone compared to equal merchandises from Microsoft or Google ; this enhances client trueness.
Apple has an chance of come ining new markets such as Television. which will still execute every bit good as the bing merchandises because Apple consumers may buy an extra merchandise from the company as a consequence of the company loyally. However. the company’s major failing is the pricing consequence it has on the market. Consumers perceive the apple merchandises to be expensive even when the monetary value is really similar to that offered by other companies. The chief menace of Apple is the approaching humanoid system from Google which has managed to tap into the young person market which apple had dominated longer and the closed system of offering their system. Strength of Apple Company
It may be believed that it is the persons who determine the strength of a company and non he merchandises that are produced by the company. One may believe that the death of Steve Jobs may do Apple weak ; this is non the instance as Apple still has got its strength rooted in the singularity of the merchandises they produce. With a leader such as Tim Cook. who is ranked among the top among the CEOs in the USA. with a staff blessing of 98 % . Harmonizing to CNN Money. ( 2012 ) the stock list of Apple Inc has been drastically cut to yearss with channel supplies that are extremist sufficient and leads the just pay motion in Asia- China.
India Times. ( 2012 ) studies that non merely Tim is the originative forces in apple Inc. there is still Johnny Ive who steers creativeness behind apple INC. This is the major strength which Apple has that poses a competitory manus in front of their challengers. The product’s ecosystem is strength of Apple Company. Apple icloud. OS and Ios make up an development of apples’ merchandise ecosystem. Harmonizing to Thomas ( 2010 ) each new merchandise is enhanced by the ecosystem doing the ownership of the merchandises of the company to be worth more than the entire amount of their parts. The system goes past the cyberspace thought which makes it evolutionary.
It is a alone system in that it is closed. maintains a shop of its ain including the package and hardware applications. This has enabled the company to hold entire control over the users’ experience hence they have been able to maximise net incomes as a consequence of riddance of 3rd party costs. The system offers its users an environment which is free from viruses. it would be hence said that the merchandises of apple are the major competitory tool against their challengers. Harmonizing to David ( 2011 ) with each considered as a bench grade merchandise. iPad. iPod. iPhone. iTunes shop are among the best merchandising Apple merchandises in the market of their class.
Diversity is greatly enhanced in Apple Company due to the deepness of their assets which includes their liquidness place. their branded shops and professional and consumer applications which are taking.
FailingsThe chief failing of Apple Inc is their political orientation ; the cyberspace has been made a powerful tool by the systems that are unfastened which is the most used tool by Microsoft and Google. Harmonizing to Colby ( 2011 ) this has created a specialised viing scheme in unfastened merchandises. If an person is non already been attached to the Apple merchandises. they can easy happen what hey are looking for by any other trade name. Another failing of Apple Company is the pricing of their merchandises. Consumers have a perceptual experience that Apple merchandises are high priced even though some merchandises may hold moderate pricing.
Electronicss consumers do non hold anterior cognition in the comparings made refering Apple merchandises value and the value of a ill made merchandise trade name from another company which would be inexpensive. Opportunities
There are high opportunities that the originative heads in Apple Company may perforate the Television market with a trade name name of iPanel. Harmonizing to Johnson ( 2011 ) there is the usual kept secret which would be made public to expect merchandise offering. As a consequence of the proclamation the Television market has undergone major inventions in order to remain in front of the awaited Apple Television launch. Market analysts predict that even though the new Television may non execute truly high as the iPad and iPhone. the purchasers of the two may every bit good pick the Apple Television along with their iPad and iPhone purchases.
Another major chance which Apple has is that the already bing merchandises of Apple such as iPod create a gateway for purchase of other Apple merchandises. With every individual new merchandise. there is an enlargement in the ecosystem of merchandises and as a consequence a new created gateway increases the consumer pick of utilizing another Apple merchandise. Menaces
Even though there is a major Apple lead in consumer computer science merchandises. there are tensenesss between Google and Apple Inc. the balance between unfastened systems and Apple’s closed merchandise would easy switch back to Google. This is so as there was a clip when Google controlled about all the PC merchandise market back in the late 90s. Such a menace could be expected from the manner unfastened OS maps merely really good. Windows 8 by Microsoft was extremely awaited and used by consumers and Google would easy progress its humanoid operating system to back up the desk top.
Android is the greatest rival of Apple’s merchandise ecosystem since humanoid has tapped the market of the young person ; a market that has been dominated by Apple for more than 15 old ages. Another menace would be a signifier of virus which would harm the Apple’s computer science merchandises from a position of public dealingss. In decision. Apple Company competes in the conflict of political orientations. The competition is basically between apple and other companies such as Google and Microsoft. However. apple has managed to be in front of other companies in the consumer calculating merchandise market.
The competition between Apple and other companies is rather sensitive because a error in the schemes of Apple would connote immense losingss as the other companies are likely to exceed the market. The apple company has a direction that is scientifically controlled to enable it keep the lead with highest net income border. Apple continues to turn as a consequence of the quality leading which facilitates the purchase of new apple merchandises by the consumers.
MentionsCNN Money. ( 2012 ) . The analysis Weight In. retrieved. October 15. 2013. from: hypertext transfer protocol: //tech. luck. cnn. com/2012/11/14/apple-shares-fallen-wall-street-analysts/ Booker. L. ( 2012 ) . A small less Sam Sung in Apple Sourcing. Journal OF Strategic Management. 12. 34-37 Colby. N. ( 2011 ) . Strategic Management Review- Apple Inc. Business Analysis. 4. 26-28 David. R. ( 2011 ) . Strategic direction: constructs and instances. Upper Saddle River: Pearson Prentice-Hall. India Times ( 2012 ) . Apple Once Again Crowned World’s Most Innovative Company. Retrieved. October 15. 2013 from ; hypertext transfer protocol: //timesofindia. indiatimes. com/tech/enterprise-it/strategy/Apple-once-again-crowned-worlds-most-innovative-company/html… Johnson. G. ( 2012 ) . Apple on the Forbes Most Advanced Companies. Retrieved. October 15. 2013 from: hypertext transfer protocol: //www. forbes. com/companies/apple/ . . Thomas. M. ( 2010 ) . Pull offing trade name public presentation: aligning placement. executing and experience. Journal of Brand Management. 16. 65-68

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