A Boutique Hotel Within Palawan Island Marketing Essay

Published: 2021-07-04 17:15:05
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The Heavenly Resort, Puerto Princesa Palawan Philippines is a boutique hotel within Palawan Island. Heavenly Resort is boutique hotel offeringA 32 sole suites.
The Heavenly ResortA belongings is convenient and strategic location within the metropolis. Besides with the high degree of personal service invitees receive, create a memorable experience and the extended scope of comprehensive concern facilitiesA available inA alone scenes.
The Heavenly Resort has 32 sole suites with a pool on the roof top and is aiming corporate invitees with a two to three dark stay requirement.Foreign retiree invitee with a three to six months remain, foreign and local tourer with a one to two hebdomads stay requirement and household, aqualung frogmans, backpackers, trekkers, bird spectators, potholers, adventurers and even newlyweds.
Distinguishing the type of concern service offered, and sustainable green invention from that of the competition, will help non merely in constructing the Heavenly Resort trade name as a whole, but will pull frequent touristtravellers, who require a higher levelA of personal service and acknowledgment than they can have at competitory dress shop hotel in Palawan. This will supply the Heavenly Resort with an chance to leverage its nucleus competences as respects serving the tourer traveler in a alone and advanced environment.
Description of the concern construct
The first Exclusive Business Boutique Hotel/Resort with eating house is entirely managed with five squads. The teamA specializes in busying strategic, interior metropolis locations and functioning chiefly corporate clients, foreign and local tourer.
Market Needs
Palawan Island is one of biggest metropolis in Philippines and the celebrated vacation finishs for foreign and local. Due to the inflow of tourer in the country, there is deficiency of adjustment with small competition for a boutique hotel.
The Heavenly Resort offers value and benefits to our clients, over and above the criterion of our installations and low-cost rates. We seek to supply our invitees with an exemplaryA personal service, and degree of acknowledgment that they have come to trust upon. We provide our invitee with a relaxed environment which they can non happen at larger, more impersonal rivals.
Our invitees need to cognize that they can develop a relationship with the hotel that will guarantee efficiency, value for theirA money and dependability in providing them with the support they need, when they needed it. The Heavenly Resort operates in a metropolis with a really strong sense of community, and we want to remain an built-in portion of that community.
The Target Market
The Heavenly Resort is a boutique hotel consisting 32 invitee suites, a pool, and restaurantand specialising in serving corporate invitee, foreign and local with the household.
Our cardinal clients are arising from both international and domesticA markets from Scuba frogmans, backpackers, trekkers, bird spectators, potholers, adventurers — and yes, even newlyweds. The strategic location of the belongings is the key to its success in these countries due to the propinquity of the nearby white sand beaches and resorts where invitees can take a dip or bathe in the Sun and beautiful scenery.
Key to our concern success is the degree of client trueness and repeatA concern. We offer our invitees alone atmosphere comfortss, when styled in a dress shop mode both inside the suites and within the hotel ‘s conference installations.
Our invitees feel that they can carry on their concern from within a less austere atmosphere than can be experienced in our competitory belongingss, where there is less personal acknowledgment. They appreciate being called by name when they arrive, and holding staff retrieve their specific demands, clip and once more. This is the key in developing the relationship beyond an initial stay and evidences our added value in relation to competitory belongingss in the locality.
The Competitive Advantages ( Innovativeness ) ( Arvind )
The Team ( April & A ; Chris )
Market Research and Analysis
Market Analysis
Table 1: A Tourist Volume in Major Finishs, January-May 2010/2009A
Finishs
2010
2009
Growth Rate
Metro Manila
848,518
724,572
17.11 %
Cebu
734,531
703,965
4.34 %
Boracay Island
378,694
337,664
12.15 %
Camarines Sur*
348,139
344,459
1.07 %
Baguio City
318,677
373,820
-14.75 %
Davao City
275,658
273,492
0.79 %
Zambales
159,025
157,591
0.91 %
Bohol
143,276
139,162
2.96 %
Camiguin Island
105,262
90,269
16.61 %
Negros Oriental
102,394
98,738
3.70 %
Cagayan
83,822
80,739
3.82 %
IlocosNorte
81,724
88,366
-7.52 %
Puerto Princesa City*
73,986
54,754
35.12 %
Entire
3,653,706
3,467,591
5.37 %
* January-March informations only.A No information provided for April and May
Beginning of Datas: A DOT Regional Offices/Local Tourism Offices/Accommodation Establishment.
Market Demographics
Market Geographic ‘s: Puerto Princesa, Philippines is a metropolis Centre in Palawan Island, with a population of 157,144. Overall Island population is 640,486.
Market Demographics: The community in Palawan are migrators from other parts in the Philippines and Foreigners who create concern activities.
Market Psychographics: There is a strong ‘small concern ‘ ethic in the community, and many family-run endeavors have been thriving for generations.A There is besides a strong sense of community and a high degree of consciousness as respects to caring for the environment.
Market Behaviours ‘ : Businesss in the country choose to back up one another wherever possible, be staying loyal to hanker standing relationships with clients and providers. This acts as a agency of puting in, and back uping the community construction.
Market Tendencies
Market tendencies can be categorized as follows: Foreign and Domestic tourer.
Puerto Princesa City tourer traffic grew by 21 % with foreign and domestic visitants increasing at dual digit degree of 23 % and 21 % , respectively.A The upgrading of Puerto Princesa Airport paved the manner to increase flight frequences from Manila and other island finishs in Central Philippines.A Likewise, the attempts of the City Government of Puerto Princesa to develop new tourer merchandises attracted more visitants and enabled drawn-out corsets.
A By twelvemonth 2010, entire tourer traffic in the top finishs is forecast to turn by 15 % as domestic travel motion continues to increase and international tourer markets recover from economic slack.
Market Growth
The growing rate of the mark markets has been increasing over the past five old ages. The foreign tourer has grown at an norm of 12.81 % , and the domestic tourer has grown at an norm of 2.12 % .
Puerto Princesa City has 117,000 visitants yearly. 41.78 % are foreign and 35.4 % are domestic. The tourer volume in 2009 is 54,754 and in 2010 are 73,986. The overall growing rate is 35.12 % which is the highest among other tourer finish in Philippines.
The Company
The Heavenly Resort, Puerto Princesa City, Palawan Philippines, is a Boutique Hotel and Restaurant. Offering 32 sole suites with complementary breakfast, and offer an low-cost signature culinary art local and Continental.
Mission
The Heavenly Resort is dedicated to supplying its invitees with the highest quality of service and creates a memorable experience. We seek to present on our promise of value and quality above all else. We value our topographic point in the community and will work to develop those relationships and to esteem and protect our environment.
We will go on to endeavor to make value for both proprietors and stockholders whilst honoring our trade name values and promoting our forces to develop themselves in an environment of trust, trueness and encouragement.
Service Offer
Service: high-quality installations accompanied by model individualized service, differentiated from competition in line with the overall trade name scheme has proven to be a successful attack bring forthing high degrees of repetition concern.
Positioning
The Heavenly Resort is positioned as a alone dress shop hotel, foreign and localtraveller ‘s strategically located and offering a high degree of individualized service. Ourfocus is on offering our invitees value addedA and distinguishing ourselves in our degrees of individualized service. We provide aA quality hotel memorable experience where invitees are valued, respected, delighted and their concern is genuinely apprehended.
SWOT Summary
The undermentioned analysis high spots the internal strengths and failings of our organisation and the chances and menaces confronting the company in our external environment. We must work to better our countries of failing.
Organizational strengths must be leveraged in order to capitalise on external chances as they arise, and eventuality programs formulated in order to cover with menaces presented by the environment.
Strengths
Scheme: strong distinction scheme.
Skills: diverse scope of service accomplishments within direction and staff.
Manner: strong, participative civilization.
Staff: specialized and experient staff that is motivated and extremely skilled. A well trained squad who are proud of their hotel andA regard and advance the trade name values.
Shared Valuess: clear and good communicated.
Brand Strength: trade name values good represented breeding trade name trueness amongst bing and new invitees.
Repute: a strong repute within the local market and corporate and travel trade markets for dependability, model service and quality.
Failings
Scheme: distinction scheme needs to be more clearly communicated externally, within local and national markets.
Systems: formal systems result from the item oriented work and environment. Interdepartmental communications could be improved.
Staff: seasonal turnover requires on-going preparation and orientation of new staff.
Facilities: certain suites require redevelopment and ascent as respects proficient equipment, such as high velocity Internet entree and laptop links.
Opportunities
Market: high growing since a immense inflow of tourer.
Rivals: no direct competition exists at present, in footings of the ’boutique concern belongings ‘ niche.
Suppliers: strong, long-run relationshipsA established with providers.
Guest Dependence: repetition corporate clients based on individualized service and quality, in a little but alone and advanced environment.
Menaces
Market Entry: potency for a competitory, planetary trade name to come in the market with a similar merchandise.
Substitutes: to the full furnished and serviced concern flats offering lower day-to-day rates.
Economy: recovery from little recession may take clip.
Competition
Although no direct competition exists, in footings of the boutique-style belongings, other five star hotels and serviced flats, chalets do vie for the same concern sector.
Growth and Share ( Adam please bring forth a graph for this )
Rival
Monetary value
Growth Rate
Market Share
Casa Puerte ( B & A ; B )
$ 60


Legend Hotel ( 3star )
$ 150


Asturias Hotel
( 4star )
$ 200


Heavenly Resort
$ 75


A
A
Average
Entire
Competitive Analysis
A
# 1
# 2
# 3
# 4
Rival
Legend
Asturias
Casa Puerte
Heavenly
A
A
A
A
A
Product and/or Service
Legend
Asturias
Casa Puerte
Heavenly
Quality
6
7
4
8
Choice
5
7
5
6
Monetary value
6
6
6
6
Other
0
0
0
0
A
A
A
A
A
Location and Physical Appearance
Legend
Asturias
Casa Puerte
Heavenly
Traffic
4
5
7
7
Appearance
4
7
6
8
Visibility
7
6
7
9
Convenience Factors
7
6
6
8
Other
0
0
0
0
A
A
A
A
A
Added Value Factors
Legend
Asturias
Casa Puerte
Heavenly
Pre and Post Gross saless Service
3
5
4
7
Experience
7
8
6
9
Expertness
6
7
5
8
Repute
5
9
6
8
Image
6
9
4
8
Stability
6
8
4
9
Strategic Alliances
0
0
0
0
Other
0
0
0
0
A
A
A
A
A
Other Selling Activities
Legend
Asturias
Casa Puerte
Heavenly
Established Gross saless Channelss
0
0
0
0
Ad
0
0
0
0
Post-purchase Support
0
0
0
0
Incentives
0
0
0
0
Loyalty Components
0
0
0
0
Other
0
0
0
0
Entire
72
90
70
101
Selling Plan
Selling Scheme
Our selling scheme ‘s aim is to pass on the alone set of services that we offer to spot hotel invitees. We attempt to direct the focal point of our invitees to the issues of quality and value for theA money as opposed to merely the bottom line costs associated with their stay.
Our selling scheme will let us to pass on our trade name values, develop close on the job relationships with our clients and providers and to place the demands of our invitees in an effectual mode. Continued distinction and growing are two ends we have set for ourselves. Growth will take topographic point by aiming Foreign and local tourer.
Value Proposition
Heavenly Resort offers the best, most individualized service for the corporate traveler, foreign and local. We provide good atmosphere installations in really room. We include originative design in every room, such as a alone agreeableness harmonizing their civilization and nationalities.
Critical Issues
We have much strength including our distinction scheme, and extremely skilled and good trained staff. Our failings involve the demand to pass on our scheme more clearly in the external environment, our high staff turnover and preparation demands due to seasonal fluctuations.
Although there is a low to medium menace of a competitory trade name come ining the market, there are besides chances as respects the high degree of dependence of our invitees for our peculiar service and our strong place within the community with both clients and providers.
Critical issues for the Heavenly Resort include:
Continuing to distinguish from our competition and offering added value to our invitees.
Retaining our current degrees of repetition concern and developing farther client trueness in a competitory market.
However, smart dress shop hotels must go on to accommodate to the endlessly altering demands, gustatory sensations, penchants, and manners in order to stay competitory in the booming boutique hotel market.
Fiscal Aims
Increase overall room gross.
Accomplish growing within the given budget.
Increase corporate contracted rates to reflect the return of assurance in the tourer travel market.
Keep paysheet expensesA downA and cut down the degree of overtime within the work force.
Marketing Aims
To go on to pass on our strategic aims to our mark markets efficaciously.
To supply a positive hotel memorable experience to all our invitees.
To carry through our growing marks within the given clip and budget.
Expand our markets and place new markets for our merchandise and services.
Messaging
It is critical to the success of the Heavenly Resort to do certain that the hotel is kept up to the highest degree in order to maintain the high quality service that Heavenly Resort belongingss are known for. Our messaging will reflect this high criterion that we want to be associated with. We need to publish booklets from the recycled stuff to retain our green environment in forepart of our clients
Branding
The Heavenly Resort, Puerto Princesa City, Palawan Philippines, is first boutique hotel in Palawan.Heavenly Resort is boutique belongingss, offering 32 sole suites.
The Heavenly ResortA belongings is convenient and easy entree locations within the metropolis. Besides synonymous with the trade name are the high degree of individualized service invitees receive, with its alone architecture and design of every rooms.A
Scheme Pyramids
Our selling scheme is to concentrate clients ‘ attending on the high quality of the services we offer. Within this scheme are three chief points aimed at different market sections.
We will supply:
The Best and low-cost installations
Personalized Servicess
Unique and advanced Comfortss
Marketing Mix
Topographic point: merchandise and service informationA are sold to the invitee via personal merchandising, direct selling, advertisingA and the Internet. Delivery channels include travel agents and internationalA reserves systems.
Merchandise Selling
Merchandise: green invention with high quality atmosphere installations accompanied by model individualized service, differentiated from competition quality with the overall trade name scheme to be a successful attack bring forthing high degrees of repetition concern.
Pricing
Pricing scheme has been consistent with the distinction aim, to supply added value for a sensible rate as opposed to discounting and de valuing our merchandises and services.
Room rates quoted are net of revenue enhancement and service, are per dark, per room with local and Continental breakfast included:
Single – $ 65.00 ;
Double – $ 75.00 ;
Family – $ 75++ ;
Deluxe – $ 95.00 ;
Suite – $ 125 ( maximal tenancy 2 individuals ) .
Promotion
Promotion: primary focal point will stay on mass communicating via print ads in trade publications and on the Internet. Direct mail runs to bing and prospective clients will increase as a cost effectual agencies of targeted candidacy.
Personal merchandising in the local market will stay an of import component of the mix in order to go on to construct long-run relationships within the local part and generateA high degrees of corporate activity.
Public dealingss activities will go on to play an of import function in the selling mix, showing the hotel as a supportive member of the community andA take parting in important local events.
Ad
Direct Selling
Our direct selling will be handled by our PR bureau. We will purchase choice targeted list of corporate companies and direct them information about Heavenly Resort. We know that we are no experts in direct selling so it will be of import that our PR bureau handles every facet of direct selling for us.
Web Plan Needed:
New place page design and pilotage
Online reservationsA capableness
Printable booklet
Website Goals
Our web site needs to be able to make the followers:
Convey our messaging of high quality, alone and advanced adjustments
Be indexed on major travel web sites so that people find us
Be able to take reserves on-line and do alterations to reserves online
Website Marketing Strategy
Our chief website selling scheme hinges upon doing certain all major travel sites such as Expedia.com, Orbitz.com, and Hotels.com name our hotel when clients search for hotels in our country.
Development Requirements
To achieve the degree of interactivity we want in our design, we need to increase the characteristics allowed ( security forA reserves and credit-card processing, day-to-day back-ups, and real-time database associating ) and service-level of our hosting service. This will somewhat increase our monthly hosting fee.
Service
Our hotel provides invitees with an option to the impersonal, boutique hotel belongingss in the metropolis. Strategically located, our belongings enables our invitees to be at the bosom of the metropolis and yet in an environment of composure, calm and professionalism. We seek to distinguish our merchandise and services in the undermentioned countries:
Personal acknowledgment of our frequent travelers who return clip and once more.
Unique suites that offer a sense of relaxing and memorable experience.
Staff that have a strong customer-service moral principle.
Green Innovation comfortss second to none in town.
Gross saless Plan
Our gross revenues program hinges upon our gross revenues scheme, gross revenues procedure and, prospecting program. Equally long as we follow the programs laid below we should be in good form.
Gross saless Strategy
Riverview Hotel ‘s gross revenues scheme hinges upon repetition visits by cardinal corporate histories. We need to develop a relationship with the companies listed in our Gross saless Account Plan, every bit good as actively generate new histories by beging first clip corporate, foreign and local visitants.
It will be of import to stay competitory on monetary value, every bit good as comfortss. The corporate accounting section wants to do certain they limit the sum of money spent per dark per employee on a concern trip, but the foreign/local traveler will be able to show penchant. If the monetary value is right, and the foreign/local traveler knows that they will hold all comfortss they need while at the Heavenly Resort, we will be assured of maintaining and pulling cardinal histories.
Gross saless Procedure
We will be certain to get off out corporate packages every 6 months to our cardinal histories, every bit good as any new histories we get. The packages will hold information about corporate pricing and price reductions, every bit good as information about suites and comfortss for the companies to portion with concern travelers.
The biggest piece of our gross revenues procedure will depend on personal relationships. We will necessitate to do every foreign/local traveler feel like we remember them and we know their likes and disfavors. We besides need to cultivate good relationships with the individual at the company who makes travel agreements.
Prospecting Plan
Whenever a new client corsets at our boutique hotel we need to be able to find whether it is for leisure or concern. If it is for concern — we need to do certain to acquire the clients ‘ concern name and reference so that we can direct a corporate package to the company allowing them know about corporate pricing and particular concern comfortss.
Management Team
Controls
Our selling program is structured to enable us to accomplish the strategic ends we have set forA ourselves, in footings of increasing overall gross as a consequence of distinguishing our merchandises and services from the competition.
Our selling squad will guarantee that the program is implemented to the best of their ability and with the highest degrees of efficiency and truth.
Execution
All figures will be monitored on an on-going footing in relation to projections versus actuals, and the on-going program will be altered or manipulated as necessary in order to respond to and, wherever possible, anticipate external alterations to the environment.
Annual consequences will be evaluated at the Region General Manager ‘s meeting where the construction of the program for the nearing twelvemonth will besides be established.
Keies to Success
Continue to develop on-going relationships with frequent and new invitees.
Continue to develop and implement a strong communications program in both national and international markets.
Leverage our strength in the local market as a member of the community by back uping local events.
Identify new markets for our services such as University-based mark groups.
Continue ongoing staff preparation and accomplishment development to guarantee the highest criterions of service.
Eventuality Planing
Eventuality programs have been made for the undermentioned unexpected developments:
A slower recovery from the recession than public sentiment: this has beenA reflected in theA moderate addition inA degrees of corporate concern expected.
The entry into the market of a competitively aligned hotel: distinction would go on to be the strategic attack with the development of added value and benefits to leverage long standing relationships and repetition concern based on acquaintance and personal attending to item.
Marketing Organization
Our selling manager, April Huang, leads our Praseodymium and selling squad ofA four in all advertisement, promotional and public dealingss related activities. April works closely with the members of the squad, to implement and supervise the effectivity of the selling program and evaluate consequences.
Design and Development Plans ( Grace )
Risks Management ( Grace )
– Hazard decrease ( grace )
– Exit scheme ( Grace )
Financials ( Sample Merely for Adam )
Our one-year selling budget is $ 100,000. Gross saless are anticipated to accomplish gross of $ 1,172,925. Our selling disbursals will compare to about 8.5 % of the overall gross.
Break-even Analysis
Fixed Costss
A
A
Cost
A
Rent or Rent
$ 0
Professional Servicess
$ 1,000
Payroll
$ 10,000
Interest Payments
$ 2,000
Utilities & A ; Telephone
$ 5,000
Non-discretionary selling disbursals
$ 0
Other
$ 0
Entire Fixed Costss
$ 18,000
Break-even Analysis
A
A
Monthly Unit of measurements Break-even
145
Monthly Revenue Break-even
$ 19,929
A
A
Premises:
A
Average Per-Unit Gross
$ 137.14
Average Per-Unit Variable Cost
$ 13.28
Estimated Monthly Fixed Cost
$ 18,000
Gross saless Forecast
Room gross for this twelvemonth is based on an mean growing rate of 10 % . This is based on the figure of pre-contracted corporate suites, and an awaited return to concern degrees projected.
Gross saless Forecast
A
FY 2006
FY 2007
FY 2008
Unit of measurement Gross saless
A
A
A
Corporate Single
1,925
2,118
2,118
Corporate Double
3,665
4,032
4,032
Corporate Deluxe
2,695
2,965
2,965
Corporate Suite
268
294
294
Entire Unit Gross saless
8,553
9,409
9,408
A
A
A
A
Unit of measurement Monetary values
FY 2006
FY 2007
FY 2008
Corporate Single
$ 95.00
$ 95.00
$ 99.00
Corporate Double
$ 125.00
$ 125.00
$ 135.00
Corporate Deluxe
$ 175.00
$ 175.00
$ 195.00
Corporate Suite
$ 225.00
$ 225.00
$ 240.00
A
A
A
A
Gross saless
A
A
A
Corporate Single
$ 182,875
$ 201,210
$ 209,633
Corporate Double
$ 458,125
$ 504,000
$ 544,253
Corporate Deluxe
$ 471,625
$ 518,875
$ 578,175
Corporate Suite
$ 60,300
$ 66,150
$ 70,560
Entire Gross saless
$ 1,172,925
$ 1,290,235
$ 1,402,620
A
A
A
A
Direct Unit of measurement Costss
FY 2006
FY 2007
FY 2008
Corporate Single
$ 7.86
$ 11.00
$ 11.00
Corporate Double
$ 13.92
$ 13.50
$ 13.50
Corporate Deluxe
$ 17.50
$ 18.50
$ 18.50
Corporate Suite
$ 0.84
$ 0.00
$ 0.00
A
A
A
A
Direct Cost of Gross saless
A
A
A
Corporate Single
$ 15,138
$ 23,298
$ 23,293
Corporate Double
$ 51,033
$ 54,432
$ 54,425
Corporate Deluxe
$ 47,163
$ 54,853
$ 54,853
Corporate Suite
$ 225
$ 0
$ 0
Subtotal Direct Cost of Gross saless
$ 113,558
$ 132,583
$ 132,570
Expense Forecast
Selling disbursals are projected to be about 8.5 % of overall one-year gross. The breakdown ofA outgos is as follows:
Marketing Expense Budget
A
FY 2006
FY 2007
FY 2008
Print Ad
$ 10,600
$ 11,600
$ 12,826
Internet Ad
$ 21,000
$ 23,100
$ 25,410
Public Relations
$ 6,000
$ 6,600
$ 7,260
Other
$ 21,000
$ 23,100
$ 25,410
A
— — — — — —
— — — — — —
— — — — — —
Entire Gross saless and Selling Expenses
$ 58,600
$ 64,400
$ 70,906
Percentage of Gross saless
5.00 %
4.99 %
5.06 %
Associating Expenses to Strategy and Tacticss
Our marketingA disbursal is structured to reflect theA corporate scheme distinction. Quarterly travel trade publications and interim monthly imperativeness ads pass on our message to identify corporate clients in one of our most important mark markets. Monthly Internet advertisement disbursals include banner ads, and strategic links with auto hire, air hose and finish direction companies ‘ web sites to drive concern to the hotel. Direct mail activity builds our targeted client database, non merely in footings of bettering the quality of the information we presently hold, but on increasing the size of the database with prospective client information. Public dealingss disbursals cover PR events, engagement at local maps and sponsorship financess. Overall, the per centum of entire gross required to back up the selling disbursal is considered a moderate sum.
Contribution Margin
Contribution borders should increase due to:
Differentiation/focus scheme increases ability to specialise.
Care of disbursals within specified degrees.
Increased efficiency in capacity use.
Economies of graduated table due to increased buying efficiencies.
Contribution Margin
A
FY 2006
FY 2007
FY 2008
Gross saless
$ 1,172,925
$ 1,290,235
$ 1,402,620
Direct Cost of Gross saless
$ 113,558
$ 132,583
$ 132,570
Other Costss of Gross saless
$ 0
$ 0
$ 0
A
— — — — — —
— — — — — —
— — — — — —
Entire Cost of Gross saless
$ 113,558
$ 132,583
$ 132,570
A
A
A
A
Gross Margin
$ 1,059,368
$ 1,157,653
$ 1,270,050
Gross Margin %
90.32 %
89.72 %
90.55 %
A
A
A
A
Marketing Expense Budget
FY 2006
FY 2007
FY 2008
Print Ad
$ 10,600
$ 11,600
$ 12,826
Internet Ad
$ 21,000
$ 23,100
$ 25,410
Public Relations
$ 6,000
$ 6,600
$ 7,260
Other
$ 21,000
$ 23,100
$ 25,410
A
— — — — — —
— — — — — —
— — — — — —
Entire Gross saless and Selling Expenses
$ 58,600
$ 64,400
$ 70,906
Percentage of Gross saless
5.00 %
4.99 %
5.06 %
A
A
A
A
Contribution Margin
$ 1,000,768
$ 1,093,253
$ 1,199,144
Contribution Margin / Gross saless
85.32 %
84.73 %
85.49 %
A A A A A A A A

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